If You Want to Ace the Marketing Game...

Start with mastering writing first.

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Hi, Reader

I hope your week is going well.

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Human to Human

After many years of learning and practising marketing in all its forms - from my personal blog to NGOs, small businesses, large corporations, full marketing agencies, working with big brands and yet-to-be; A few months ago, I felt it was finally time to start building a community again. That's how Marketing Fairy is born.

I want to share what I have learned along the road.

• My skills.
• My passion.
• All that content marketing magic.

What is my magic power (and all fairies have at least one)?

I'll be sharing bits and pieces on how to do SMARTER content marketing, FREE guides, and useful online tools to help you convert more leads into customers without relying on expensive ads only.

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If You Want to Ace the Marketing Game...

Marketing can be overwhelming and challenging to start, especially if you are a solopreneur or have a small business; hence, you must be "all-in-one."

But let me tell you: If you need to learn just ONE skill crucial for your marketing and business, it must be writing.

Why is writing so crucial?

Let's face it: as powerful as images and videos are for communicating with potential clients, words are what sell. Can you imagine a landing page with just one video and no words? Or email?

Good wording is the most important way to communicate your idea, your product, and your offer, knowing that - it’s just a matter of the channel you choose to communicate.

• Want to send better, concise and structured emails — write better.
• Want to present your product on the website — write better
• Write blog posts to position yourself on search engines. — write better
• Post on socials? — of course, learn how to write better
• A landing page that converts — nothing without good copywriting.
• Even if you want to make really good videos, you’ll need good script = writing. Read more about it on my Medium blog.

Cool tools

Headline Studio by CoSchedule

Writing online is all about SEO. Headlines are important, and mastering them takes time and devotion. I came across this great tool to help you uplevel your headline writing skills: Headline Studio by Cochedule. Check it out.

Click up

After using Trello and Todoist for years, I recently discovered Clickup, and currently, I'm trialling it to see if it's a good fit to manage my marketing tasks. So, expect a full review soon.

Quote that matters

Reach doesn’t matter, because your job isn’t to interrupt people on other planets, with other interests. Your job is to interact with people who care.
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Seth Godin

Take away

I have to admit: I'm a rookie, too.

I built different communities in the past back there in my home country, Serbia. But this is my first time building a side hustle around content marketing here in Australia. So I need to hear from you:

What is your BIGGEST problem when it comes to content marketing? Lack of strategy? Lack of resources? Management doesn't have enough clarity on a marketing plan. Failing to post consistently, or do not have a developed marketing funnel? I can't wait to read your answers.

Speak to you soon,

Angelina, Marketing Fairy