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Marketing Fairy by Angelina

Escape the Snooze Button Syndrome


Hey Friend! ✨

Confession time: I'm so over "value" posts. So, I'm popping into your inbox with a sprinkle of magic and a whole lotta truth.

My inbox is full of these posts that feel like listening to that same song on repeat until you're ready to throw the radio out the window 📻

Do you see any real value in reading things you probably already know?

Let's break it down:

  • Déjà Vu Drama: It's like Groundhog Day but with tips and advice and "ultimate guides". How many times can we rehash the same advice?
  • Snooze Button Syndrome: Honestly, they bore me. My procrastination levels skyrocket, and even my accounting tasks start looking appealing! (That’s saying something!)
  • Engagement Ghost Town: Sure, people might save them, but let’s be real —t’s like that gym membership you swore you’d use daily. y computer is Ffullof lead magnets I never applied for, and I have bought courses but never gone through more than three lessons.

So, where is the magic?

Think of it like being a chef. 🧑‍🍳 Are you going to serve the same bland dish every single time? NO! You’re going to mix it up! Spice, sweet, savoury – keep your diners on their toes! That’s how you get them hooked.

The algorithm is like a movie trailer tester —t shows your content to a tiny audience, and if they love it, Bit becomes a blockbuster 🍿 And guess what? Pure advice posts often flop in the trailer.

So, what's the secret sauce? ✨

  • Connect: Make your content feel like a warm hug. "I get you," that's the vibe.
  • Evoke: Trigger those LOLs or maybe even a tear or two. Make them feel something!
  • Passion & Rebellion: Shake things up! Be the voice that stands out. 🤘

Don't just be an expert. Be YOU! ✨

Sprinkle your personality into your expertise, and watch the magic happen.

My goal with this newsletter is not to INFORM you; it's to TRANSFORM you.

I recently published an e-book, Content Strategy Blueprint. It's a practical guide tthat will help you set up the entire system of your content action plan in less than 7sevendays.

But there is a catch - my book (or any book) is not enough if you don't apply my advice. So, I also created a workbook to lead you step by step in actually doing the job. One of my recent customers nicely sums up the point:

I'm ready to be your accountability buddy. You don't need the same boring advice; you need action.

Until next time, keep shining! ✨

Your Marketing Fairy 🧚‍♀️

Tunnicliffe Street Parmelia , Perth, WA 6167
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Marketing Fairy by Angelina

Marketing strategists focused on content that sells with heart, connecting all content marketing puzzles for entrepreneurs so that they can save time and work on their business. Join 490 other time-poor entrepreneurs who use my best tips to grow their businesses through content. BONUS: free Notion Content Calendar and 30+ free Chat GPT prompts for your content marketing.

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