Hey Friend! ✨
Confession time: I'm so over "value" posts. So, I'm popping into your inbox with a sprinkle of magic and a whole lotta truth.
My inbox is full of these posts that feel like listening to that same song on repeat until you're ready to throw the radio out the window 📻
Do you see any real value in reading things you probably already know?
Let's break it down:
- Déjà Vu Drama: It's like Groundhog Day but with tips and advice and "ultimate guides". How many times can we rehash the same advice?
- Snooze Button Syndrome: Honestly, they bore me. My procrastination levels skyrocket, and even my accounting tasks start looking appealing! (That’s saying something!)
- Engagement Ghost Town: Sure, people might save them, but let’s be real —t’s like that gym membership you swore you’d use daily. y computer is Ffullof lead magnets I never applied for, and I have bought courses but never gone through more than three lessons.
So, where is the magic?
Think of it like being a chef. 🧑🍳 Are you going to serve the same bland dish every single time? NO! You’re going to mix it up! Spice, sweet, savoury – keep your diners on their toes! That’s how you get them hooked.
The algorithm is like a movie trailer tester —t shows your content to a tiny audience, and if they love it, Bit becomes a blockbuster 🍿 And guess what? Pure advice posts often flop in the trailer.
So, what's the secret sauce? ✨
- Connect: Make your content feel like a warm hug. "I get you," that's the vibe.
- Evoke: Trigger those LOLs or maybe even a tear or two. Make them feel something!
- Passion & Rebellion: Shake things up! Be the voice that stands out. 🤘
Don't just be an expert. Be YOU! ✨
Sprinkle your personality into your expertise, and watch the magic happen.
My goal with this newsletter is not to INFORM you; it's to TRANSFORM you.
I recently published an e-book, Content Strategy Blueprint. It's a practical guide tthat will help you set up the entire system of your content action plan in less than 7sevendays.
But there is a catch - my book (or any book) is not enough if you don't apply my advice. So, I also created a workbook to lead you step by step in actually doing the job. One of my recent customers nicely sums up the point:
I'm ready to be your accountability buddy. You don't need the same boring advice; you need action.
Until next time, keep shining! ✨
Your Marketing Fairy 🧚♀️